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MAA National

A message from the CEO

Imam Hassan Elsetohy
In the name of Allah the Most Gracious & Most Merciful.

All praise is due to Allah (SWT), who says in the Glorious [Quran 5:32],
“Whoever saves a life, it is as if (s)he saved the whole humanity.”
Peace and blessings on his Prophet Muhammad (PBUH), of whom
Allah (SWT) says: “We have only sent you as a mercy to the whole
of creation.” [Quran 21:107].

You may recall from my last year’s message that MAA completed the Strategic Plan of 2012-2015 with outstanding success, scoring high in all the Key Performance Indicators (KPIs). The year 2016 proved to be yet another solid year for MAA. We continued achieving exceptionally high on:

• Achieving Trustworthiness and Efficiency in everything we  do;
• Achieving 100% Project Success rate;
• Maintaining 100% Compliance, Governance and Transparency;
• Doing the right thing… Right!
• Designing, growing and strengthening our Sustainable ethical
solutions for our beneficiaries

MAA has truly stepped up from being a traditional charity
undertaking successful projects, to a truly world-class Smart,
Efficient and Trustworthy Non-Government Organisation (NGO).
In 2016, we continued to grow our life-changing, impactful and
sustainable solutions. We adopted advanced ethical technologies
and sciences to deliver sustainable ethical aid and development
programmes. This is in addition to undertaking the essential core
projects with great success, such as, Emergency Aid, Qurban and
Ramadan Iftar (Food Aid) programmes. For us, Trustworthiness,
Efficiency and being Smart are not just buzz words; rather, we
embrace and implement the key ingredients of these values in
everything we do.

MAA has taken its trustworthiness and efficiency to the next level
through strengthening our Risk Management Framework even
more. This means it is even more safe to donate, support and
partner with MAA.

MAA has also scored high in the Gender Equality and Child
Protection policies and procedures, yet another contributor
that makes MAA International a truly world-class trustworthy

MAA has attained key milestones in 2016; the following are some
highlights :
• Attaining the full membership of the Australian Council
For International Development (ACFID), the peak body for
Australian Non- Government Organisations (NGOs) involved
in international development and humanitarian aid.
• Attaining the Australian Charities and Not-for-profit
Commission (ACNC) blue tick, which gives reassurance
to the public that MAA is transparent and accountable by
highlighting its presence on the ACNC Charity Register.
• Growing programmes disbursements from ~$8.3M in 2015 to
~ $11.6M in 2016. This indicates a ten-fold growth since 2012,
and an increase of 39% from last year. This proves MAA’s solid
financial and operational stability.
• Our effective accountability and admin ratio, and fundraising
ratio continue to be a world-class low of 6.4% and 2.5%
• Our support to sustainable programs grew from ~$2.5M in
2015 to ~$3.4M in 2016 - demonstrating our commitment to
the vision of working towards an ethical sustainable planet.
In addition to the above achievements, MAA has also continued
building strength in breakthrough, first-of-kind Sustainable
Development and Permaculture projects, taking the humanitarian
aid sector to the next level.

We are glad to see other NGOs following our footsteps, which is an indicator that we are definitely
on the right track, walhamdulillah first and foremost.